We have been recognized as a virtuous example of "Next-Gen" entrepreneurship, that is, the ability to best manage and valorize entrepreneurial continuity, making it an important strategic lever for the future of the business.
The Next-Gen and ARD Raccanello
What does "entrepreneurial continuity" mean?
Especially in SMEs like ours, it is common for multiple generations to coexist: family ownership changes, enriched by new arrivals, who help maintaining a vibrant and proactive corporate climate, thanks precisely to this direct and continuous dialogue between different entrepreneurial classes.
All in the name of continuity, of course, but also of growth. Tradition and innovation intertwine in a positive strategic relationship, in which the Next-Gen (new generation of leadership) looks to the future, always embracing those historical aspects and values that will always be part of that entrepreneurial history and a certain attitude.
